Content Marketing is the strategy of creating and sharing free valuable content to create interest and influence your audience. This can be done through a mix of written text, video, audio and photos.

Unlike traditional marketing, content marketing has no sales pitch. It does not try to directly advertise or sell a particular brand, product or service. Rather, it aims to capture mind-share with valuable, relevant information that is educational, entertaining and/or emotionally satisfying. In this way, content marketing succeeds in creating interest and awareness of the brand and its offerings.The best kind of content marketing gently leads the audience to convert their interest into some form of online action – whether clicking on a website link, downloading a whitepaper or brochure, requesting a demo, or contacting a sales rep.