THE BRIEF
Client: Onix Computer Services
Industry: Software Development
Project: Digital Marketing Campaign
E-tally is a system that leverages on technology to help election candidates track their vote count in real-time. E-tally is a product of Onix Computer Systems that develops software solutions for businesses, organizations and governments.
Onix was looking for a strategy to create awareness and drive sales of their E-tally system to prospective election candidates. To do so, we developed a campaign that included a TV commercial, newspaper advert, billboard design and social media campaign. After crafting the message effectively, we creatively applied it across all the campaign materials developed. The result was a 300% increase in inquiries from prospective candidates.
