Dave’s book club is a book review group based in the USA. It reviews one book per month on a variety of topics including business, faith, psychology, health and others. The target audience is anyone who loves books, but doesn’t necessarily have the time to read the whole book and wants to quickly apply the material.

To help Dave’s book Club stand out, we developed an logo and color scheme that was fresh and modern that communicated to its target audience i.e people looking to acquire knowledge.