THE BRIEF

Client: Law Africa Publishers
Industry: Publishing
Project: Brand Strategy and Brand Manual Development 

Founded in 1999, Law Africa Publishers is one of the leading publishers for legal work in Eastern Africa .  With its eye firmly set to expand to more countries in Africa, Law Africa needed a way to harmonize its branding across all its branches. To achieve this, Law Africa needed a comprehensive brand standards manual that would guide its expansion plan.

To achieve that, we developed a comprehensive and standardized brand guide that was easy to use and implement across all its departments. A special manual was developed to also standardize its publications. As a result, a uniform brand across all its branches that was easily scalable. We also developed a simple brand strategy for its  marketing materials and how they would fit into the bigger brand picture.